Clearly, it’s the dizzying Zen mountaintop of transcendent American consumerism: the Apple Store on Black Friday. Even for the privilege of talking to clerk about a MacBook, I was told the wait was 35 minutes. In that moment I stared into the abyss….empty and forlorn….inadequate access to the Apple buying process. Then I rallied, briefly checked out the new iPhone X — which seemed needlessly complex — and walked back out into the mall, a vibrant minnow swimming in the invigorating waters of holiday commerce.
